MACY’S

BEAUTY SCENE

NEW YORK CITY, NY​
RETAIL POP UP​

CREATIVE DEVELOPMENT, SITE DESIGN, INSTALLATION + PROGRAM PROGRAM MANAGEMENT

DESCRIPTION

Joining forces with Macy’s and TwelveNYC we created an immersive Barbie x PUR Makeup experience at the iconic Macy’s Herald Square.

Each year over 250,000 visitors visit Macy’s Herald Square over the holiday season making it the perfect location to launch the Barbie x PUR Makeup holiday collection.  To bring this to life we created Barbie’s dream beauty space featuring a branded vanity showcasing the collection, a life size special edition Barbie doll box photo op, shoppable product displays, and socially driven instagrammable moments.