SHOEDAZZLE

WINTER WONDERLAND

LOS ANGELES, CA​
PRODUCT LAUNCH

IDEATION, LOCATION SCOUTING, SPONSOR INTEGRATION, CONTENT CAPTURE, FABRICATION & PROGRAM MANAGEMENT

DESCRIPTION

To celebrate the launch of Erika Jayne’s glamorous winter Shoedazzle collection, we created a sparkling Winter Wonderland!​

A 70 ft LED lit balloon installation welcomed guests’ to Erika’s Winter Wonderland highlighting the collection on lucite pedestals. Each part of the event showcased the shoe collection in unique ways. From a custom crystal shoe chandelier to a edible giant 4ft replica of the “Roxy Shoe”, every detail conveyed not only the wit and charm of the fabulous shoes but Erika Jayne herself.