AT&T DIRECTV

SUPER BOWL | SUPER SATURDAY NIGHT

ATLANTA, GA​
LIVE + DIGITAL EVENT ACTIVATION | FOO FIGHTERS

IDEATION, CREATIVE DIRECTION, SET DESIGN, TECHNICAL INTEGRATION, SWAG, LIVE STREAM

DESCRIPTION

A hybrid event that merged a digital and in-person event.  Through uniquely crafted activations and experiences, 9000 fans stepped into the halls of Jackalopes, a fictional 1970’s high school football team portrayed by the Foo Fighters in videos that promoted the event. 

The Activations: 

•       A Memorabilia Hall featuring items pulled from the band’s archives 

•       Dave’s Throne

•       Branded locker room filled with prizes, including a winning ticket to see the band live in concert in Europe

•       A live digital signing wall and real merch stand added to the experience

•       Fans in the stands  

At each activation guests scanned a wristband that tracked their experiences and populated their personalized yearbook that could be shared on multiple social platforms. Finishing off the night guests got to see the Foo Fighters Live with special guests, Zac Brown, Perry Farrell, Tom Morello and Taylor Hawkins, which also streamed live!